John, your experience is genuinely strong — eight years of B2B marketing leadership with real revenue outcomes — but your profile hides almost all of it. Your headline contains zero searchable keywords, your About section is 82 words in the third person, and your two biggest wins (the $4.2M pipeline program and the 3× organic growth) appear nowhere. Recruiters searching "Head of Marketing" in Austin are finding weaker candidates first. The fixes below are ranked by impact: the three critical items alone should move you from invisible to top-of-search for your target roles.
10 items · 3 Critical · 3 High · 2 Medium · 2 Polish — click any card to expand
Recruiter search ranks keyword matches in the headline ahead of every other profile field — before About, before experience. Recruiters searching "Head of Marketing" see profiles containing that exact phrase ranked above yours. Your current headline ("Marketing leader. Coffee enthusiast. Builder of teams.") contains zero searchable job-title keywords, which is the single biggest reason your findability score is 40.
Head of Marketing | B2B Demand Generation · Content Strategy · GTM Leadership | Driving pipeline for scaling SaaS companies
Your current role reads "Responsible for marketing strategy and managing a team" — a job description, not a track record. Recruiters shortlist on quantified outcomes; profiles with numbers in experience bullets get contacted at a meaningfully higher rate than duty-only profiles. Both rewrites below lead with the result and keep the keywords a recruiter would search.
Head of Marketing — TechFlow Inc. • Built and led the demand generation program that sourced $4.2M in qualified pipeline in FY25 (⚑ verify figure) — 38% of company total • Grew organic inbound 3× in 18 months through a content strategy targeting bottom-of-funnel search intent • Hired and managed a team of 6 across content, paid, and marketing ops; retained 100% of the team through a company-wide restructure
Senior Marketing Manager — Brightline Software • Launched the company's first ABM program: 42 target accounts, 11 converted to opportunities in two quarters (⚑ verify figures) • Cut cost-per-MQL 27% by reallocating paid spend from broad display to intent-based channels • Owned GTM launch plans for 3 product releases, each exceeding its pipeline target
Recruiter filters match against the Skills section directly — a missing skill means you're excluded from that filtered search entirely, no matter what your experience says. You list 9 skills; your target job descriptions ask for 14 you don't list. Add the ones below (all true to your background per intake), and pin the three most important to your top-3 display slots.
Demand Generation Account-Based Marketing (ABM) Go-to-Market Strategy Marketing Operations Revenue Marketing Content Strategy Marketing Analytics Product Marketing Team Leadership HubSpot Salesforce SEO Strategy Paid Acquisition Pipeline Development
Your About section is 82 words, written in the third person, and mentions no numbers. About is the second-heaviest keyword field after the headline, and longer, first-person summaries with concrete outcomes hold recruiter attention measurably better. The rewrite below is ~220 words, first person, and front-loads your two biggest results in the first three lines — the part visible before "see more."
I build marketing engines that sales teams actually thank you for. Over the last eight years I've led B2B marketing at two scaling SaaS companies — most recently as Head of Marketing at TechFlow, where my team's demand generation program sourced $4.2M in qualified pipeline last year (⚑ verify) and organic inbound grew 3× in 18 months. What I actually do: → Demand generation that's accountable to pipeline, not impressions → Content strategy aimed at bottom-of-funnel search intent → ABM programs built with sales, not thrown over the wall → Marketing ops that make the numbers trustworthy I care about two things: revenue the CFO can see, and a team people don't want to leave. I've hired and led teams of up to 6 across content, paid, and ops, and kept every one of them through a company restructure. Currently: leading marketing at TechFlow Inc. in Austin. Always happy to talk: demand gen, GTM strategy, or how to make marketing the most trusted team in the building. 📫 john.carter@example.com
Featured sits directly under About and is the only section where you control exactly what a visitor sees first — and yours is empty. For a marketing leader this is doubly costly: an empty Featured section quietly argues you have no work worth showing. Pin 2–3 items maximum; more dilutes.
Pin these three, in this order: 1. The TechFlow FY25 pipeline case study (or the deck/post where you presented it — ⚑ confirm you can share it publicly) 2. Your highest-engagement LinkedIn post from the last 6 months 3. The Brightline ABM launch writeup or a talk/webinar recording if one exists
Your Brightline role is titled "Growth Wizard" — the internal title, but recruiters search "Senior Marketing Manager" and "Growth Marketing Manager," so that role is invisible in title-filtered searches. LinkedIn allows the standard market title as long as it honestly describes the role; you can keep the quirky internal title in the description line.
Title field: Senior Marketing Manager (Growth) First description line: Internal title "Growth Wizard" — led growth marketing across acquisition, ABM, and lifecycle.
You have two recommendations, both from peers at the same level. For a head-of function, the recommendations that move hiring decisions come from above (the exec who saw the results) and below (the people you led). One of each outweighs ten from peers. The request script below makes it easy for them to say yes — specific memory, no blank page.
Hi [Name] — I'm updating my LinkedIn and a recommendation from you would mean a lot. If it helps, the thing I'd love you to speak to is [the FY25 pipeline program / how I ran the team through the restructure]. Two or three sentences is plenty, and I'm glad to write one for you in return. Thank you!
The default green banner signals an unmaintained profile before a single word is read, and your headshot is visibly cropped from a group photo. Neither needs a photographer: a phone photo against a plain wall in good window light beats the crop, and a simple banner — solid brand-adjacent color with one line of text ("Marketing that's accountable to pipeline") — beats the default.
Your URL still ends in random digits. A clean URL looks intentional on a resume header and in an email signature — small, free, thirty seconds.
linkedin.com/in/johncarter-marketing
Since you're exploring quietly while employed, use the recruiters-only setting: no green banner your colleagues can see, but you surface higher in recruiter searches for the exact titles you choose. Set the titles to match the keywords from card 1: "Head of Marketing," "VP Marketing," "Director of Marketing."